That contract has broken down as content aggregators like Google and Facebook have taken the lion’s share of revenue, starving creators. We’ve had an implicit content contract between publishers/creators and users on the web: they make stuff, we consume it, and ads pay for it. You can tip on Twitter to your favorite creators.Īdd it all up, and it’s a different vision of the content contract. $5-10 a month is probably not a big deal to many of us, but over millions of users, it ads up to a lot for online publishers. If users prefer, the 70% share of ad revenue that they collect can go straight to publishers. That answers an important question: Brave is moving into mobile, where most of us spend most of our digital time.
Aside from the ads in Brave, we will be introducing a BAT SDK for mobile apps to extend and scale the BAT and privacy-preserving ads beyond the Brave browser.” “We are optimistic based on early returns, responses from our user base, and ongoing participation with brands and agencies in the industry. “We expect high levels of engagement because Brave Ads are opt-in and also relevant to the user’s browsing experience,” Eich says. I asked about scaling – and maintaining levels of engagement as Brave grows. There have been 385 ad campaigns so far generating 97 million ad views. But it’s growing fast, and the company now has almost 300,000 verified publishers and eight million monthly active users.
(“BAT” is Basic Attention Token, an Ethereum-based utility token for Brave’s blockchain-based ad platform.)įor now, Brave has just 2.8 million daily active users.
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